Wednesday, August 18, 2021

Raising prices for B2B customers


Asking for 2% more should not be what you’re afraid of. Fear the feeling that you can’t.

Eric wants to know about strategies for raising prices in a manufacturing context.

A relationship is about value which can be about more than just price.

Relationships also mean frequent contact and mutual understanding.

If you’re afraid to raise the price, then maybe there’s something else missing from the relationship?


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