Sunday, January 20, 2019

Who uses Gillette razors? Biff or Marty McFly?

Hey there,

Have you seen the new controversial Gillette ad?

Lots of people are talking about it.

I had to check it out.  You can find it on YouTube here: https://youtu.be/koPmuEyP3a0 
If you read the comments or notice news coverage, you'll see that lots of people are really excited or angry about this ad.

When I first watched it, I didn't think it was anti-masculine at all. 

I thought it came across as anti-meathead.

Remember Biff from Back to the Future?  The bully who was always chasing after Marty McFly?  That's my idea of a meathead.

Nobody likes Biff.  Not even me. 

One commentator on YouTube described the video as '3rd wave feminist propaganda seeking not to achieve equality but rather to change the behavior of men.'

Well, I can tell you that since David was a little boy, men have been telling me not to bully, fight, pick on girls or, generally, be a dick.

Most men already try to teach boys to be gentlemen - Otherwise, we'd be living in a crazy Mad Max world and I'd have an awesome homemade dune buggy, a cool gun and a wolf companion that I tamed from the wilderness.

So that's not quite it.

Let me tell you what the video is really about... Desperation.

This is a commercial- the creators are trying to sell razor blades.

I didn't see the ad until I started seeing comments about it on my Twitter feed.

Because I don't watch TV.

...and that's a problem for major consumer brands like Gillette and their owners Proctor and Gamble.

How do you sell mass-market products in a world where it's getting harder and harder to talk to everyone all at once?

I don't have that problem. 

I speak to you directly.

We have a relationship. 

I run a small business.

Regardless of whether you're a Biff, a Marty McFly or a #metoo victim, do you know what you need?  Likely some of these things:
  • tires for your car
  • a new haircut
  • a pepperoni pizza delivered late at night
  • a limo ride for your daughter's prom night
  • siding for your new garage
  • someone to fix your pipes
  • a crew of guys to pave your driveway
Proctor and Gamble can't sell you any of this stuff.

Get it?  Small business has just as much opportunity to reach their target market as the big guys now.

They need to take bigger and bigger risks to cut through the static.  They risk losing customers in the attempt to reach just a few more.

Take control of your own future. 

Buy a business of your own that already makes you money on day #1.

Especially if you work for Gillette. ;)

Sign up for my online course, Business Buyer Advantage, and let me show you how you can avoid risk by buying an already successful business.

It's step #2 over at https://www.BusinessBuyerAdvantage.com



Cheers

dave

Friday, January 18, 2019

3-time business-seller spills the beans in the February Business Buyer Adventure expert call.


Hi,

The Business Buyer Adventure group now has representation from 5 states and 3 continents!

Watch this video to see what's been going on in the group.

Remember, each and every month more and more content is added to The Business Buyer Adventure and so the value keeps going up but the subscription price you pay remains the same!

One of the neat features of the group is that each and every month I get an expert to contribute who can comment either on the process of buying a business or on some skill that will help you once you buy your business.

This month, I had 20+ year LMI franchisee Paul Hindelang come and talk about goal setting to get 2019 off on the right foot.

For February, we have 3-time business seller Mike Finger who will give us an insight into the crazy minds of people selling a business and he'll contrast his feelings from the first sale to those that followed.

Watch here: https://youtu.be/TgDyUZ8rKo8 



Join the group.  Meet others like you.

Participate in our group calls and learn from other member’s deals.

Sign up here: https://gum.co/BizBuyerAdventure

Friday, January 11, 2019

Worker Co-ops. Another way to exit a business?


Well, let’s keep 2019 going with new things.

This week I explore a new (to me) way of exiting a business.  Sell it to your employees via forming a worker co-operative.

I know very little about co-ops outside of the credit union, insurance companies and grocery stores that I see when driving around.

Finn Mauritzen of www.fashion-worker.com joins me for a discussion on the different types of co-ops and how business owners can use this as a vehicle for exiting a business.

Of course, I asked some important questions like:

  • ·         If everyone is an owner, how does someone get fired?
  • ·         Do the managers earn more?
  • ·         Can a worker/owner sell his portion to someone else?
  • ·         Etc.


It was a great and informative conversation and I know you’ll learn something new as well.

Watch the video of our chat here: https://youtu.be/a1rkbTVS-iw



Learn how to sell your business at https://www.HowToSellMyOwnBusiness.com

Get an Audible subscription and listen to my book How to Sell My Own Business: A Guide to selling your own business without paying a broker’s commission for FREE.

Book a call with me at www.clarity.fm/davidbarnett

Stop missing my videos and other news. Join my email list here: www.DavidCBarnettList.com

#entrepreneurship #smallbiz #business #MandA #businessbroker #co-op

Friday, January 4, 2019

2019 Small Business prediction- Smallbiz



Wow, time to put up a new calendar.

What do I think was the best of 2018?

My audiobooks? Selling my ex-wife’s house? Climbing a mountain? Getting engaged???
What will 2019 bring?

Learn about my new course idea and what I think the big small business challenge of the year is going to be.

See my crazy ramblings here: https://youtu.be/YcjCvDcH3WU



Learn how to buy a business: https://www.BusinessBuyerAdvantage.com

Get an Audible subscription and listen to my book How to Sell My Own Business: A Guide to selling your own business without paying a broker’s commission for FREE.

Book a call with me at www.clarity.fm/davidbarnett

Stop missing my videos and other news. Join my email list here: www.DavidCBarnettList.com

#entrepreneurship #smallbiz #business #MandA #businessbroker