Saturday, June 7, 2025

How to Evaluate a Single Branch of a Multi-Location Business (When the Seller Doesn’t Track It Separately)

Byron wants to buy one location of a multi-location business—but the seller doesn’t break out financials by branch. So how can he evaluate the performance of just the location he’s interested in?

This is a common challenge in small business acquisitions, especially when the current owner hasn’t set up location-specific accounting. It may sound shocking, but many small business owners don’t track performance per branch—either because they don't know how or never felt the need. https://youtu.be/ef_vu8epGpA 


So What Can Byron Do?

Here are a few options:

1. Work in the Business Before Buying

Spend time on-site. Observe daily traffic, customer behavior, and staff activity. This is one of the most reliable ways to get a “gut-level” feel for the branch’s performance.
It’s often used in industries with poor record keeping or unreported cash sales (like bars, furniture stores, or restaurants).

note: If the business is seasonal, your observations could be skewed depending on when you visit.

2. Use Indirect Clues

If you're lucky, you might be able to estimate sales from:

  • Customer invoices with location details

  • Inventory shipments

  • Staff schedules or payroll per location
    Still, this can be tricky if no records are kept at the location level.

Protect Yourself in the Deal

When buying a business with incomplete data, deal structure becomes your main line of defense. Use performance-based terms like:

  • Earnouts

  • Seller financing tied to future results

  • Clawback clauses

Learn the Right Way to Buy a Business

If you’re exploring business acquisition as a way to own a profitable business (without starting from scratch), make sure you’re properly equipped.


I cover how to protect yourself and make smart buys—even with messy books—in my program at: www.BusinessBuyerAdvantage.com

Don’t forget—join my email list for early access to my latest videos and insights at DavidCBarnettList.com. You’ll even receive 7 FREE gifts when you sign up.


Talk soon,
David Barnett

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