I've always known that stories were memorable. In fact, I use stories in my sales pitches and presentations. The video blog posts that I do where I tell stories are some of the most viewed that I've done.
I recently read Buyer Legends which outlines the proper use of a narrative story in helping to plot the path of an intended customer from the beginning of their demand to the end of their purchase.
The narrative story is then used to diagnose where the buyer can 'go wrong' and fall off the intended track. The story helps everyone on the team develop a common understanding of who/what/where is supposed to happen.
Great read for any business owner or for anyone in sales or marketing. And only about 3 bux!
Free Kindle reading apps are available for all computers and devices. You don't need a Kindle to read the book.