The Invest Local Book Blog.: kindle

Thursday, October 30, 2014

[BOOK REVIEW] Buyer Legends shows how storytelling can be a tool for marketing development

I've always known that stories were memorable. In fact, I use stories in my sales pitches and presentations. The video blog posts that I do where I tell stories are some of the most viewed that I've done.

I recently read Buyer Legends which outlines the proper use of a narrative story in helping to plot the path of an intended customer from the beginning of their demand to the end of their purchase.

The narrative story is then used to diagnose where the buyer can 'go wrong' and fall off the intended track. The story helps everyone on the team develop a common understanding of who/what/where is supposed to happen.

Great read for any business owner or for anyone in sales or marketing. And only about 3 bux!

Free Kindle reading apps are available for all computers and devices. You don't need a Kindle to read the book.

Business and Asset Values: How Owners, Buyers, Sellers, Lenders, and Advisors Should Think About Sma

What makes a business valuable? Why can a profitable company still be difficult to sell? Why can old machinery be worth more than its accounting value? Why does one business have substantial goodwill while another depends almost entirely on its physical assets? Business and Asset Values explains how value actually works inside privately held businesses. Written for business owners, entrepreneurs, investors, buyers, sellers, lenders, accountants, lawyers, advisors, and appraisers, this practical guide explores the forces that cause value to grow, weaken, transfer, or disappear. Drawing on years of experience in small-business transactions, financing, valuation, and machinery and equipment appraisal, David C. Barnett shows why value is never just a number. It is the result of cash flow, risk, market demand, asset quality, transferability, financing conditions, and the expectations of real buyers and sellers.

The Business Fortress: How to Grow, Protect, and Exit Your Business with Confidence

This book isn’t written for Wall Street titans or Silicon Valley startups. It’s for the real business owners who carry the risks every day. If you own a small or mid-sized business — where your signature is on the loans, your family depends on your success, and unexpected setbacks could jeopardize everything you’ve built — The Business Fortress was written for you. In today’s uncertain economy, surviving isn’t about hustle and hope — it’s about building a fortress. In The Business Fortress, business expert David C. Barnett and CERTIFIED FINANCIAL PLANNER™ Professional Mark Willis reveal a practical blueprint for entrepreneurs who want to protect their companies, their wealth, and their future.

Wednesday, March 25, 2015

Franchise Warnings is now available from Amazon and Kindle Worldwide

Thursday, October 30, 2014

[BOOK REVIEW] Buyer Legends shows how storytelling can be a tool for marketing development