How to Sell a Business – Keeping it a secret
One of the most distinct aspects of the market for small
businesses is that it is a secret one.
The worst thing that a business owner can do is publicize the fact that
their business is for sale.
Telling people that you want to sell your business is like
pushing the ‘business self-destruct’ button.
If any of the following stakeholder groups finds out that a
business is for sale, the business could be ruined and all that an owner has
worked for could be destroyed:
- · Employees
- · Customers
- · Suppliers
- · Lenders
- · Competitors
I explain why secrecy is so important for each group in this
NEW video: https://youtu.be/m0wWErgtlM0
I also explain what business
for sale really means to 95% of the population.
Let me give you a little info on each one:
Employees: If they think change is coming, they may
bail. The best employees always have
available opportunities with competitors.
Customers: If you deliver in the future or people rely on a
warranty, they won`t have any faith in your future if they find out you’re for
sale.
Suppliers: If these guys think there`s something wrong say
`goodbye` to your trade credit.
Lenders: I’ve had more than one client have their credit
line cut when their banker found out they were for sale. I explain why in the video.
Competitors: These
guys will use anything they can to steal business. News that a business is for sale will help
them sew doubt in the minds of prospects.
If you want to learn how I help my clients advertise their
business for sale confidentially,
check out www.HowToSellMyOwnBusiness.com
There are plenty of FREE resources there to help you begin
planning your transition out of your business.
Please remember to like and share this article, it’s the
only way the people who run the internet have of knowing if the content is any
good or not. The more you share, the more likely someone who needs this
information will be able to find it.
If you would like to hear from me weekly before anyone else,
you can sign yourself up at www.DavidCBarnett.com
Do you live in Toronto?
I’ve got three workshops coming up for Toronto in September. Book now to get summer special ticket pricing. http://davidbarnett.eventbrite.ca
Some sessions have fewer than 20 seats left. Learn more about these
workshops in this video: https://youtu.be/l2T3pwr9lkw
Thanks and I’ll see you next time.
No comments:
Post a Comment