LIVE Mark Willis- The Business Fortress Book Launch

 

How to turn your business into a resilient fortress to protect you and your family from your mortal enemies.

New Livestream guest- Mark Willis

I’m happy to have my friend and show sponsor Mark Willis join me on a live broadcast.

As you know, Mark is a certified in financial planning and works with business owners all around the US.

Tune in and as we’ll be discussing how to make any small business stronger and more resilient and how being a business owner makes financial planning different from the advice given out to employees.

Mark and I just finished writing a book together and we’ll be discussing the covered topics in this broadcast.

This is a ‘must see event’ for anyone who owns a business or will one day.

Learn what you’ll find inside our new book, The Business Fortress. Available  now on Amazon.

Be sure to join live so that you can ask questions, replay will be available.

Set yourself a reminder on YouTube here: https://youtube.com/live/uErQ8Sckbcc 

We’ll be going live Monday August 18, 2025 at 1:00 PM Atlantic Time 12 Noon Eastern Time

See you there!

David C Barnett

The Future of Business: What’s Coming, and How It Could Impact You

 Last week, I got back from a trip to Europe. It was part vacation, part business and full of fascinating conversations.

As some of you know, many entrepreneurs in their 40s (myself included) are in “round two” of life: new relationships, new perspectives, and, often, new ventures. On this trip, I noticed something interesting: many of the other guests were also business owners or professionals.

I found myself inside conversations about our own businesses with people ranging in age from mid-30s to late-60s, including some very seasoned entrepreneurs. https://youtu.be/2gdoI_KGSOU 

One evening, a group of us started talking about the future big shifts that could reshape the economy and everyday life. Some people had already made major business moves based on these predictions.

Here’s a condensed version of the list.

The Decline of Cities as We Know Them

Cities have always thrived because people needed to be physically close to do business. But that’s changing.

Several entrepreneurs on the trip had already sold off expensive commercial properties, believing their long-term value will fall maybe in 5–10 years, almost certainly in 20.

Why?

• Telecommuting is becoming more mainstream.
  
  

• The original reason to “live near the action” is fading.
  
  

• Rural and smaller-town living offers a better lifestyle and lower costs.
  
  

If fewer people need to be in cities for work, demand for urban real estate could fall — and when demand drops, prices can drop fast.

2️⃣ Commercial Real Estate’s Ripple Effect

If offices and retail space are worth less, city governments will feel it. Many rely heavily on commercial property taxes. Lower values mean:

• Higher residential taxes or
  
  

• Cuts to services
  
  

This could shift the balance of where people want to live and do business.

3️⃣ Self-Driving Cars & the Shrinking Auto Industry

Autonomous vehicles could radically reduce the number of cars we need.

Imagine:

• Your car drops you at work
  
  

• Drives Grandpa to the bowling alley
  
  

• Pick up your uncle for the dog park
  
  

• Returns to get Grandpa later
  
  

If families can share fewer cars, demand for vehicles plummets and so does demand for everything tied to them (sales, repairs, fuel, parts).

One entrepreneur pointed out:

• Location won’t matter for repair shops once cars can drive themselves.
  
  

• Large, low-cost, centralized facilities could replace today’s high-traffic “quick lube” spots.
  
  

4️⃣ Why Long-Term Business Financing Gets Riskier

If you’re buying a business especially with a 10-year loan you can’t assume the world will look the same in a decade.

We already know recessions happen roughly every 10 years. Add in technological shifts, real estate changes, and evolving industries, and the long-term risk increases.

Shorter payback periods give you more flexibility and less exposure to unpredictable change.

Takeaway for Buyers & Owners

If you’re thinking about:

• Buying a business
  
  

• Purchasing a building
  
  

• Taking on long-term debt
  
  

…be sure to factor in big-picture trends. These shifts may not happen overnight, but over the next 5–20 years, they could dramatically reshape the business landscape.

Smart entrepreneurs look ahead and act before the change is obvious to everyone.

Don’t forget—join my email list for early access to my latest videos and insights at DavidCBarnettList.com . You’ll even receive 7 FREE gifts when you sign up.

– David C. Barnett

The Cult of Zero-Down Buy a Business Deals

 ***New Video Alert!

Want more money?

Respect?

Power?

Status?

And you also don’t want to do any work to achieve these things?

I’ve got a deal for you: https://youtu.be/XrhH0iizUPo 

Cheers

See you over on YouTube

David C Barnett

What’s the Collateral for a Vendor Financing Note?

 Question of the week:

When you have a vendor take-back (seller financing) in a business purchase, what exactly serves as the collateral? https://youtu.be/CzbU6DCLsVo 

The Short Answer

In most cases, the business itself is the collateral.

It works just like other secured loans:

• Car loan? The car is the collateral.
  
  

• Mortgage? The house is the collateral.
  
  

• Vendor take-back note? The business you’re buying is the collateral.
  
  

If the buyer stops making payments, the seller can foreclose and take the business back.

Why Some Sellers Worry

A common fear from sellers is:

“What if the buyer runs the business into the ground before I get paid?”

It’s a valid concern. If the business loses value, so does their collateral.

But here’s the silver lining because the business is the collateral, the seller has a vested interest in your success. They’re often more likely to:

• Provide thorough training during the transition
  
  

• Stay available for mentoring
  
  

• Help troubleshoot problems
  
  

The healthier the business, the more likely the seller gets paid in full.

What About Other Assets?

If there’s a bank involved in the deal, hard assets like buildings, vehicles, or equipment are usually pledged to the bank first.

Buyers’ personal assets like a home are often tapped for the down payment through refinancing or a line of credit. By the time the vendor note is in place, there’s rarely much left for the seller to claim beyond the business itself.

Bottom Line

In most small to mid-sized business deals, the vendor financing note is secured mainly by the business.

That’s why sellers who agree to it tend to remain engaged. They know their payout depends on you keeping the business healthy and profitable.

Don’t forget—join my email list for early access to my latest videos and insights at DavidCBarnettList.com . You’ll even receive 7 FREE gifts when you sign up.

– David C. Barnett

A great conversation with the host of Before you Buy or Sell a Business Jared Johnson

 

In this episode of Before You Buy or Sell a Business, Jared Johnson talks with David Barnett, former business broker, author, and small business advisor, about what buyers need to know before stepping into business ownership.

Exit Planning for Small Business Owners

 

***New Video Alert!

Can you retire from your business?

What will that look like?

When will it happen?

How can you make sure it really will?

This and more in my latest video all about small business exit planning.  https://youtu.be/b2DTzqQixD8 

Cheers

See you over on YouTube

David C Barnett

“The Bank Said the Business Is Overpriced” — Now What?

This week’s question comes from a buyer who was trying to get financing for a business purchase. But the banker came back with two tough comments:

“The business is overpriced, and your Debt Service Coverage Ratio (DSCR) doesn’t work.”

Naturally, the buyer wants to know: Should I try another bank?

Let’s unpack what the banker really means and how to make your next move a smart one. https://youtu.be/Q1yOzL73zCo 

First, What’s DSCR and Why Do Banks Care?

DSCR stands for Debt Service Coverage Ratio. It measures how much cash is available to cover debt payments after operating expenses.

Quick Example:

• Annual cash flow: $100,000
  
  

• Annual loan payments: $50,000
  → DSCR = 2.0
  
  

This means you have $2 in cash for every $1 you owe pretty healthy.

Banks rely on this number to assess risk. If your DSCR is too low, they see your deal as fragile.

Real Estate vs. Business Loans: Key Difference

In real estate, DSCR thresholds are lower. For example:

• A rental property might qualify with a DSCR of 1.25
  
  

But a small business?
Different story.

Business income is far more volatile. Customers leave. Costs spike. You might lose key staff. That’s why I advise buyers to aim for a DSCR of at least 2.0 when acquiring a business.

That gives you cushion for taxes, surprises, reinvestment, and yes, sleep.

The EBITDA Trap: Why Paper Profit ≠ Real Cash

Many sellers (and even some buyers) point to EBITDA or Seller’s Discretionary Earnings (SDE) as proof of strong performance.

But here’s the issue:
Loan principal payments don’t show up in EBITDA. Neither do taxes.

So while the profit looks healthy, you may have little left after financing and Uncle Sam takes their share.

That’s why:

A solid cash flow forecast is essential.
You need to model:

• Realistic revenues & expenses
  
  

• Loan amortization schedules
  
  

• Anticipated taxes
  → Only then can you confidently say, “Yes, I can afford this business.”

So... Is the Banker Wrong?

Probably not.

If the banker said, “Your DSCR doesn’t work,” they’re likely flagging one (or more) of these:

🔹 The Price Is Too High

Plain and simple—cash flow doesn’t support the asking price.

🔹 You’re Under-Capitalized

Maybe you’re trying to borrow too much. If so, they might mention the debt-to-equity ratio too.

🔹 The Financials Are Misleading

This happens often in small business deals:

• The seller includes real estate income in the business
  
  

• One-time profits inflate the numbers
  
  

• They haven’t accounted for owner compensation properly
  
  

When sellers represent themselves (without a broker), these red flags show up a lot. Emotions often override financial reality.

Tip: Normalize Before You Analyze

Always “normalize” the business financials before you crunch the numbers.

Especially if the building is included.

For example:
If the current owner has no mortgage, that “free rent” makes the business look artificially profitable. But if you have to buy the building or rent it from the seller, suddenly cash flow drops.

The bank knows this.
And they’ll model the deal accordingly,even if the seller doesn’t.

Should You Try Another Bank?

You can. But unless something in the numbers changes, the next bank will likely say the same thing.

If the DSCR doesn’t support the price, it’s not a banking problem—it’s a valuation problem.

What to Do Instead:

• Re-run the numbers with normalized financials
  
  

• Create a realistic cash flow forecast
  
  

• Go back to the seller with a revised offer (if warranted)
  
  

• Be ready to walk if the deal just doesn’t pencil out
  
  

Remember: The bank is your partner in due diligence.
If they see red flags, it’s worth a second look.

Want to Go Deeper?

These are exactly the kinds of issues I walk buyers through in my online course, www.BusinessBuyerAdvantage.com 

Inside, you’ll learn:

• How to find businesses worth buying
  
  

• How to analyze financials with confidence
  
  

• How to build offers that actually get financed
  
  

• What banks look for—and how to prepare your deal
  
  

There’s even a full case study, walking through a real-world deal from search to close.

Bottom line:
If your deal doesn’t work on paper, it won’t work in reality.
The sooner you understand DSCR and real cash flow, the better your chances of buying a business that’s not just exciting—but sustainable.

Don’t forget—join my email list for early access to my latest videos and insights at DavidCBarnettList.com . You’ll even receive 7 FREE gifts when you sign up.

– David C. Barnett