Wednesday, November 19, 2025

The Psychology of Bad Deals (And Why Your Gut Knows First

 In this video, we’re talking about what your gut is really trying to tell you during a business deal and how your brain can sometimes talk you into ignoring it.

You’ll learn:

Why your gut acts as a “second brain” in high-stakes decisions

The six gut-check questions to ask when you feel uneasy about a deal

How common mental biases (like confirmation bias and optimism bias) trick buyers into bad decision

Why ignoring that uneasy feeling can cost you more than money

Whether you’re buying your first business or your fifth, this episode will help you make smarter decisions—and avoid deals you’ll regret later.

Watch the full video here: https://youtu.be/cH4fUS6YiIg 


Cheers,

David


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