Wednesday, March 2, 2022

Should a smallbiz offer payment plans to customers?


Jeremy, a lawyer, wants to know if it makes sense to offer payment plans to customers.

As far as I’m concerned, payment terms are a part of the price.

Price is one of the 4Ps of marketing.

So, the real question is…

What am I selling and who does it appeal to and what is that person’s financial position?

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