HC#011 Buyer007 has a license to search! This anonymous caller wants help to figure out why he can’t find good deals, why the sellers on bizbuysell are playing the Bait and Switch game and if a franchise might be the answer. If you listen to the end, however, you’ll hear a really juicy part about his mistake in calculating his BATNA (Best Alternative to a Negotiated Agreement) as he forgot to include one really big cost/benefit of doing a deal which may cause him to totally change his criteria.
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