Franchise Warnings & Smart Investing: A Conversation with David C. Barnett
recently joined Giuseppe Grammatico for a powerful conversation about the newly updated edition of my book, "Franchise Warnings." We covered some critical topics that every aspiring franchise owner should consider before making the leap.
Here’s what we dive into:
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The dark side of franchising — what can go wrong and how to protect yourself
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Due diligence done right — why it’s vital to speak with both veteran and newer franchisees
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Franchise vs. independent business — what you’re really buying into
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The role of AI & technology — how franchisors should be helping you stay competitive
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Ethical franchising — what to look for in a responsible, long-term partner
If you're thinking about buying a franchise (or advising someone who is), this episode is packed with actionable advice to help you make a smarter, safer decision.