The Invest Local Book Blog.: A Great Interview with the host of Buying Online Businesses Podcast Jaryd Krause

Friday, October 16, 2026

A Great Interview with the host of Buying Online Businesses Podcast Jaryd Krause

In this episode of the Buying Online Businesses podcast, Jaryd Krause interviews David Barnett, an author, educator, and former business broker with over 20 years of experience buying, selling, financing, and managing small businesses.

They explore concepts from David's 11th book, Business and Asset Values, diving into how opinions, personal situations, and emotions influence how people value businesses.

The discussion highlights strategies for becoming an "unfocused" buyer to avoid costly emotional mistakes, objectively assessing a business's build-versus-buy replacement costs, navigating competition from strategic buyers or private equity firms, and using a sales mindset to help buyers secure better terms.

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Business and Asset Values: How Owners, Buyers, Sellers, Lenders, and Advisors Should Think About Sma

What makes a business valuable? Why can a profitable company still be difficult to sell? Why can old machinery be worth more than its accounting value? Why does one business have substantial goodwill while another depends almost entirely on its physical assets? Business and Asset Values explains how value actually works inside privately held businesses. Written for business owners, entrepreneurs, investors, buyers, sellers, lenders, accountants, lawyers, advisors, and appraisers, this practical guide explores the forces that cause value to grow, weaken, transfer, or disappear. Drawing on years of experience in small-business transactions, financing, valuation, and machinery and equipment appraisal, David C. Barnett shows why value is never just a number. It is the result of cash flow, risk, market demand, asset quality, transferability, financing conditions, and the expectations of real buyers and sellers.

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This book isn’t written for Wall Street titans or Silicon Valley startups. It’s for the real business owners who carry the risks every day. If you own a small or mid-sized business — where your signature is on the loans, your family depends on your success, and unexpected setbacks could jeopardize everything you’ve built — The Business Fortress was written for you. In today’s uncertain economy, surviving isn’t about hustle and hope — it’s about building a fortress. In The Business Fortress, business expert David C. Barnett and CERTIFIED FINANCIAL PLANNER™ Professional Mark Willis reveal a practical blueprint for entrepreneurs who want to protect their companies, their wealth, and their future.