Showing posts with label Kim Flynn. Show all posts
Showing posts with label Kim Flynn. Show all posts

Monday, March 23, 2015

Cafe Brainstorming. Where do you get out of your everyday space to think?



I've been reading and listening to a lot on marketing and business strategy lately.  For those of you who don't know, I do consulting work in addition to being an author and I have a sales role with a large multinational company.

I'm not entirely pleased with how I manage my consulting work and I'm in the middle of re-organizing.  Many ideas are currently swirling in my head about how I present and sell my services.

My recent reading of Kim Flynn's book [CLICK TO GO TO THE REVIEW] has got me thinking about my 'stuff' and my 'one big thing' and creating 'up-sell pathways' beyond the 'big thing.'

Today I spent time at a local Second Cup location and sketched out my ideas.  I find the change of environment stimulating, and hey, sometimes there are some pretty girls to help muse the imagination.

Where do you go to help your brain be more creative?

Friday, March 20, 2015

[BOOK REVIEW] Playing Big: The Unsexy Truth About How to Succeed in Business

Kim Flynn was unknown to me until I heard an interview with her on the Natural Born Coaches #115 podcast.  I was interested in what she had to say so I bought her book in Kindle format and gave it a read.

Kim's usual target audience is female entrepreneurs but that shouldn't stop any man from picking up this book.  I found the book useful and informative. Key insights:

  1. A great introduction to business myths and how not to fall victim to the 'hype'
  2. A refreshingly simple method to help you stop fooling yourself and understand just where you are on the path to 'making it.'
  3. A simple and straightforward way to incorporate systems thinking into your small business
  4. Effective management of staff in one three part simple system
  5. A step-by-step guide to understanding effective marketing in her SELLSUM system.

A great book and a bargain for anyone with the Kindle reading app (the app is available free for almost any device, even a PC or your phone)



 Or for those who prefer Amazon.com...