Insightful Discussions with Founder to Founder Interview Host Natacha Dugas

 In this conversation, I sit down with David C. Barnett — author, consultant, and one of the most trusted voices in buying and selling small businesses.

We unpack the realities behind acquisitions, exits, and the myths entrepreneurs believe about valuation, risk, and “cashing out.” David shares why most businesses never sell, what buyers are actually paying for, and how deal structure matters more than price. We also explore how automation and AI fit into business value — and why, despite all the technology, small business is still deeply human. If you're thinking about buying, selling, or building a business designed to last, this episode will change how you see ownership.