New guest – Alisa Sparks
I’m joined by Alisa Sparks, Founder and CEO of Linden Creek, to talk about how she transformed a home staging and interior design business into a franchise model.
Alisa came from a finance background, not interior design. That analytical mindset helped her break a seemingly creative business into systems that could be taught, measured, and eventually replicated by franchise owners.
Tune in as we discuss how she systematized home staging, the investment required to build a franchise, managing furniture inventory for ROI, and why sales and marketing can be more important than creative talent when building the business.
We’ll also explore what makes a good franchisee, why Alisa has deliberately chosen to grow Linden Creek slowly, and the lessons business owners should consider before trying to franchise their own company.
This is a ‘must see event’ for business owners, entrepreneurs, prospective franchisees, and anyone interested in franchising a service-based or creative business.
Set yourself a reminder on YouTube here: https://youtu.be/FYOj7VXT5yg
It will be going live Thursday August 19, 2026 at 2:30 PM Atlantic Time and 1:30 PM Eastern Time
See you there!
David C Barnett
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