**New Video Alert!
Why do intelligent people sometimes make terrible business acquisitions?
It's rarely because they can't understand the numbers. More often, it's because excitement, urgency, and social pressure cloud their judgment.
In this week's video, I explain how the famous Solomon Asch conformity experiment applies directly to buying a business. We discuss why buyers ignore red flags, how broker and market pressure influence decision-making, and what you can do to stay objective throughout the acquisition process.
If you're planning to buy a business, learning how to think independently could save you from making one of the most expensive mistakes of your career.
Cheers
See you over on YouTube: https://youtu.be/LtvZmOKTbps
David C Barnett
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